Google Ads advertising

We set up and manage Google Ads campaigns for companies that want more high-quality calls, bookings, or sales.

Google Ads work best with a clear plan

Google Ads can quickly bring relevant visitors to your website, but campaigns need to be set up properly so the budget is not wasted.

If campaigns are run without a clear structure, the right keywords, a strong Quality Score, and proper conversion tracking, you get clicks, but not enough relevant enquiries or sales.

We manage Google Ads in a way that makes it clear what results the campaigns are delivering and what the next steps should be.

The most common problems we see

  • The keywords aren't relevant enough
  • Conversion tracking isn't set up and it's unclear what delivers results
  • Campaigns lead to pages that aren't relevant enough for the user

What does Google Ads management include?

Google Ads management includes much more than simply launching a campaign. It's necessary to choose the right keywords, write clear ads, track results, and continuously optimise campaigns.

Account and market analysis

We analyse the existing Google Ads account (if there is one), the competition, and the results to see what is already working and what needs to be changed.

Choosing the right campaign type

Depending on your goal and budget, we recommend Search, Performance Max, Demand Gen, or a combination of campaigns that makes the most sense for your offer.

Keyword and audience research

For Search campaigns, we choose relevant keywords. For Demand Gen and Performance Max, we analyse audiences and signals that can attract the right users.

Ad creation

We create ads and visuals that clearly present the offer and guide users to a relevant page.

Conversion tracking

We check or set up tracking for key actions such as contact forms, calls, purchases, bookings, and other goals linked to business results.

Campaign optimisation

We monitor and adjust keywords, ads, budgets, and audiences so campaigns can deliver better results.

Results and experience

web development company

Years of experience

Clients and projects

SEO projects

Optimised ad budget

When are Google Ads the best channel for your business?

Google Ads make the most sense when people are already searching for what you offer and you want to test your offer faster.

Depending on your goals and the type of product or service, we use Google Search ads, YouTube ads, or Display banners.

Google Ads are a great channel when

  • People are already searching for your services or products
  • You want fast results and can't wait for SEO to take effect
  • You have a well-optimised website

What does working with us look like?

We start by reviewing your current campaigns, goals, and budget.

Campaign analysis and planning

We analyse the Google Ads account, market, competition, offer, and goals to recommend the campaign types that make the most sense for your situation.

Account setup or optimisation

We work on campaign structure, keywords, audiences, ads, negative keywords, locations, and budgets.

Conversion tracking setup

We check that ads lead to relevant pages and that calls, contact forms, purchases, bookings, and other important goals are tracked properly.

Tracking and optimising results

We track cost per conversion and enquiry quality, and continuously optimise campaigns based on the data.

Looking to improve your Google Ads results?

Send us a few details about your business, current campaigns, and goals. We will get back to you shortly with a proposal for working together.

Contact us