SEO and GEO optimisation
We help businesses become more visible when potential customers search for their services, products, or location on Google, local search, and AI tools.
Visibility matters most in SEO
Many businesses have a strong offer, but don't appear in the searches their potential customers use every day.
This means users often find competitors before they even reach your website.
SEO and GEO optimisation help your website and location appear when users search for the products or services you offer.
The most common problems we see
- The website doesn't appear for searches that could generate enquiries
- Competitors hold the key positions for commercial searches
- Pages are not optimised well enough for either users or Google
What does SEO and GEO optimisation include?
SEO and GEO optimisation involve a technically sound website, a clear structure, and useful content. The goal is to make it easier for users to find you when they search for the products or services you offer.
Keyword research
We identify searches that are relevant to your business, focusing on the terms potential customers use when looking for your products or services.
On-page SEO
We optimise titles, page structure, internal links, metadata, URL structure, and content so pages respond more clearly to what users are searching for.
Technical SEO
We analyse the technical elements of the website that can affect indexing, speed, page structure, mobile experience, and how Google understands your site.
Local SEO
We work on improving visibility for local searches, optimising your Google Business Profile, and pages targeting specific services.
Content strategy
We plan content that does not just bring visits, but helps users understand your offer, compare options, and take the next step.
GEO optimisation
We adapt the structure and clarity of your content so it's more useful for new AI tools such as ChatGPT and Gemini.
Results and experience
Years of experience
Clients and projects
SEO projects
Optimised ad budget
When is SEO the best channel for your business?
SEO makes the most sense when people are already searching for your services or products on Google or in AI tools.
This is a long-term strategy that takes time to work, but once you achieve strong positions, it becomes difficult for competitors to catch up.
If your website doesn't appear in search results, users choose between the competitors they find first.
SEO is a great channel if
- People are already searching for your services on Google
- You have a high-quality website, but aren't getting enough enquiries
- You want a longer-term growth channel
What does working with us look like?
The first step is to understand the current state of your website, market, and competition. We then choose the activities that can improve visibility, bring more relevant visits, and generate higher-quality enquiries.
Analysis and setting priorities
We review the website, competitors, keywords, technical issues, and existing results so we know where to start.
Optimisation of existing pages
We work on existing pages that have potential but do not appear on Google or don't clearly match user intent.
Plan new SEO pages and content
We recommend creating new pages, blog posts, guides, and other types of content that target relevant search terms.
Tracking results and reporting
We track organic rankings, traffic, relevant enquiries, conversions, and visibility in AI tools.
Do you want customers to find you more easily?
Send us a link to your website and briefly describe what you want to achieve. We will let you know whether SEO and GEO optimisation make sense for your business and send a proposal for the next steps.